Parachute Fonts released the promotional campaign to celebrate the Gold Award for the Best Typeface at the 2009 European Design Awards. The campaign aimed to attract new and reward existing customers. Along with the release of the latest typeface catalogue at the Graphica Exhibition 2009, various freebies were given during the exhibition such as posters and screen wallpapers.
My focus was to create a coherent appearance that would showcase style and attitude and above all show the range of typefaces that the foundry produces through a variety of representational mediums. This included the design of the foundry’s typeface catalogue, exhibition booth, and promotional material.
My focus was to create a coherent appearance that would showcase style and attitude and above all show the range of typefaces that the foundry produces through a variety of representational mediums. This included the design of the foundry’s typeface catalogue, exhibition booth, and promotional material.